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Texts and images
Content is about what the visitor can read and see. This mainly concerns texts with visual support. Utilizing SEO copywriting, a text can be written in such a way that Google's algorithm can read it better. With good content, the search engine recognizes the page as more important for a certain search term and therefore scores better.
Online authority
Each website is assigned a domain value. This indicates the popularity of the website throughout the internet. A mention on another (good and relevant) website counts as a kind of vote and makes your website more popular. Getting more of these mentions is called link building and is very important for good rankings.
User-friendliness and speed
Google considers the user-friendliness and speed of a website very important. It should also be displayed properly on mobile. These aspects are improved by optimizing the technology behind the website. This will improve the user experience of the visitor.
The average person who wants to look up something online these days uses Google to do so. Being easy to find in the search engine is therefore crucial for companies that try to get their customers online. However, a website doesn’t just appear at the top. It is a big job to improve the website in such a way that it ranks at higher positions .
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